In a company, marketing plays an important role to conduct an integrated communication that aims to provide information from the company to consumers about goods or services. It aims to meet the needs and desires of consumers or customers. The process in fulfilling these needs and desires, then known to be a marketing concept commonly called 4P, namely Product, Price, Place, and Promotion.
Although the implementation sometimes differs in every business, but the purpose of marketing promotion is the same, that is to introduce the product widely to the public, in the hope will be interested in the information that is shared and ended by making purchases, not least with online business. Below we will know more about 4 marketing promotion strategies for your online business.
Real Product Image The world of photography is growing, so simple goods can be immortalized with a more beautiful appearance than the original. In fact, in online sales, a potential customer never sees the goods directly. Therefore, selling as per the images shown and providing the proper quality is a good online marketing tool to bring repeat orders or repurchases. Use real images with appropriate price estimates, to meet consumer expectations and avoid the impression of fraud on the items you sell, so that consumers do not feel disappointed.
Use Facebook Marketing Almost everyone in varying ages knows Facebook and is actively using it, this could be a very potential market. Although today there are many other social media you can use, but it can not be denied that Facebook which has 111 million active users in Indonesia, is still the highest social media market that is very fitting to advertise your product.
Join the Marketplace As the proliferation of online business, many parties who take advantage by committing fraud. Society of course become a bit worried about this phenomenon. To reassure consumers to shop online, there is nothing wrong if you join some market place or e-commerce that can be a third party for payment, so that consumers feel safe. Joining the market place will be a good marketing tool for your business, because automatically the products sold will appear every person searches according to product description on the market place site you choose. Make sure the online sales sites you choose are well known to the public and have good credibility.
Take advantage of Ad Providers' Sites
For the next online marketing method you can advertise through ad provider sites like, Google Adwords, SEO, and social media like Facebook Ads, Instagram Ads, or Twitter Ads. By using this ad provider site, your marketing efforts will be more optimal because these sites will help visitor traffic becomes higher. Here are some explanations about the ad sites above.
Google Adwords
Google AdWords is a new advertising marketing strategy that uses the Google search engine as a means of advertising, commonly referred to as Search Engine Marketing or search engine based marketing. AdWords allows you to target potential customers based on keywords, topics, locations, up to time. Not only that, you can also start in accordance with your marketing budget.
SEO
Search Engine Optimization (SEO) is a process to influence the visibility of a website in search results from a search on Google. So by using and optimizing SEO, the website you own can be in the top position.
Social Media
Instagram Ads, Facebook Ads, and Twitter Ads can still be relied upon to optimize your product with a fairly affordable cost. Facebook Ads for example, can strengthen Fans Page that you have previously created to have a wider range of visibility or visibility with a variety of costs that can be selected in accordance with the budget and also your goal to start advertising, for example to increase followers, like and comment, or traffic to the website .